Identity, name and label design for Dewar’s first infused whisky, intended to reach a generation of new whisky drinkers in the US seeking out authentic, natural and artisan products.
By drawing on the audience’s perception of Dewar’s Scottish origins, the design creates a recognisable heritage brand.
identity, name and packaging
By drawing on the audience’s perception of Dewar’s Scottish origins, the design creates a recognisable heritage brand.
identity, name and packaging
