Dom Pérignon comissioned the Design Laboratory to create the design that would launch their artist edition series, in collaboration with the Andy Warhol Foundation, establishing Dom Pérignon as both a heritage and culture brand.
Celebrating Andy Warhol’s playful and irreverent style, the design creates an attention stealing shelf presence by turning the display angle at 45 degrees, while elevating the iconic shape of the bottle with bold colours.
(art direction, packaging, short film)
